Independent · built in the United Kingdom
Long links in.
Short links out.
Paste a URL, get a clean btti.uk link with click tracking. Free with ads, £9 a month without.
Clean, branded slugs
Auto-generated six-character codes, or set your own. Bring your own domain on the ad-free plan and links read go.yourbrand.co.uk.
Analytics that fit on one screen
Clicks, referrer, country, device. No cookie banners, no cross-site tracking, nothing sold on. Retention is 24 months.
Malware and phishing screening
Every destination is checked at creation and re-checked on a rolling basis. Abusive links are disabled within minutes of a report.
A simple API
One POST, one token, one JSON response. Bulk endpoints for up to 10,000 links per call.
Three steps, about ten seconds
Paste the long URL
We check the destination against phishing and malware lists before the link is created. Bad destinations are refused, not shortened.
Share the short one
Six characters on btti.uk, or your own slug. Every link comes with a downloadable QR code at print resolution.
Watch the clicks
Clicks, country, referrer and device, updated live. Change the destination later without reprinting anything.
Analytics that fit on one screen
No funnels, no attribution models, no cookie banner. Just what happened to your link, kept for 24 months and exportable as CSV.
What people use it for
Mostly unglamorous things, done a lot of times.
Print and packaging
A QR code on a leaflet that still works after the campaign page moves. Edit the destination, keep the code.
Email and SMS
Short links survive line wrapping and character limits, and you get click counts without a tracking pixel.
Support and docs
Readable links in tickets and knowledge bases, with the API creating them from your helpdesk automatically.
Events and signage
One slug per venue or per poster, so you can see which room, city or window actually drove sign-ups.
Create a link from your own code
curl -X POST https://api.btti.uk/v1/links \
-H "Authorization: Bearer $BTTI_TOKEN" \
-d '{"url":"https://example.com/spring-sale","slug":"spring"}'
→ {"short":"https://btti.uk/spring","clicks":0}Two plans. The difference is ads.
Free links carry light advertising, which is what pays for the service. Ad-free links never show an ad to anyone.
Ad-supported. Visitors see one light ad on the way through.
Billed monthly. Every link you own redirects straight through, clean.
Price excludes VAT. Cancel any time from the dashboard. Links keep working, ads simply come back.
Questions people ask
Shorten your first link now.
No account needed to try it. Sign up when you want your links kept.